Sentiments run strong in the cine circuit and even the superstars are no exception to it. Right now, one hot star has been struggling to make his mark at the box office. He is the Kollywood hot shot Vijay. It is heard that recently, Vijay gifted exactly 108 milch cows to the poor families who are residing in Udumalpet near Coimbatore in Tamilnadu. The giving away ceremony was performed in proper Hindu tradition and it is considered as a sacred gift to appease the gods. Vijay is currently busy with two of his films and the shooting was happening at Udumalpet. For the record, Vijay happens to be a Christian but that has not stopped him from adopting this approach to score success. Let us see what happens.